Warner Bros. Named a Gold Halo Award WinnerCause Marketing / Posted on June 3, 2019
This month, Warner Bros. was named the 2019 Gold Halo Award winner in the Experiential Marketing category for its Scooby-Doo ‘Doo Good’ Campaign. Created in partnership with generationOn, the youth division of Points of Light, the Scooby-Doo ‘Doo Good’ Campaign is a pro-social initiative infused with creativity to mobilize kids and their parents to band together and create change in their local communities. By channeling the spirit of Scooby-Doo and his playful approach to solving problems, nearly 3,000 youth and adult participants made an impact in the campaign’s three key focus areas: Save the Environment, Fight Hunger and Animal Welfare.
The Halo Awards, sponsored by Engage for Good, are North America’s highest honor for corporate social initiatives and cause marketing and showcase successful consumer engagement and employee engagement efforts. The Halo Awards focus on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line.