Scooby-Doo Inspires Kids to Protect AnimalsCause Marketing / Posted on September 21, 2018
As the Mystery Inc. Gang continues to inspire kids to take action and take part in their communities, our Scooby-Doo “Doo Good” pro-social initiative wrapped this summer’s Fight Hunger campaign and is now addressing Animal Welfare.
This month, the national campaign raises awareness for Animal Welfare through family activity toolkits and Kids Care Clubs grants for kids to start their own local efforts. Fans of all ages are also invited to join Scooby-Doo for the Scooby-Doo Virtual Runs, an opportunity for athletes of all levels, along with families, fans and their pets, to come together and run in celebration of everyone’s beloved, favorite Great Dane!
“Together with the team behind the Scooby-Doo Virtual Runs, we’re excited to see Scooby fans, runners, walkers and many furry friends across the country come together to participate in these virtual fun run events this fall,” said Maryellen Zarakas, Senior Vice President of Franchise Management and Marketing for Warner Bros. Consumer Products. “Not only are we getting active, but we’re also joining forces with the community to bring attention to the importance of ensuring the well-being and care of pets and all animals through our Scooby-Doo ‘Doo Good’ pro-social initiative.”
All runs welcome pets to join the fun. In support of the campaign’s attention to Animal Welfare, the Best Friends Animal Society is highlighted to help bring awareness and will receive a portion of each entry fee as a donation.
The Scooby-Doo “Doo Good” year-long initiative kicked off in April with a Save the Environment theme timed around Earth Day, which was followed by a summer-time Fight Hunger theme. This fall, it sheds light on the effort to address Animal Welfare. In partnership with generationOn, the youth division of Points of Light, the “Doo Good” initiative continues to spread the positive “Doo Good” message by offering parents fun tools for kids to improve their communities and funding new Kids Care Clubs in 35 cities around the country to kick-start their local efforts.