Scooby-Doo Inspires Kids to Fight HungerCause Marketing / Posted on July 26, 2018
As the Mystery Inc. Gang continues to inspire kids to take action and take part in their communities, our Scooby-Doo “Doo Good” pro-social initiative wrapped its Save the Environment campaign and is now helping Fight Hunger. Today, 1 in 6 kids may not know where they will get their next meal, and the Scooby Gang wants to doo their part by teaming up with retailer BoxLunch to bring awareness to communities and the many kids and families in need around the country.
BoxLunch, the philanthropic pop-culture retailer, also believes in the power of “Doo-ing Good.” With every $10 spent across BoxLunch’s curated assortment of pop culture-themed apparel, accessories, home goods, gifts and collectibles, a meal is provided to a person in need through a partnership with Feeding America – the largest hunger-relief organization in the United States. As an added bonus, BoxLunch has also launched a collection of Scooby-Doo inspired merchandise, including an exclusive flocked Scooby-Doo Funko Pop!, that donates 10 additional meals for each one sold.
This month, as the national campaign raises awareness in the fight against hunger, fans of all ages were invited to join Scooby-Doo for DOO GOOD DAY at Mall of America for a day full of activities for the whole family, including Scooby-Doo appearances, fun DIY stations and giveaways throughout day. The special launch event also included a U.S. Postal Service dedication ceremony for the first-ever USPS Forever Scooby-Doo stamp to highlight the “Doo Good” initiative.
The Scooby-Doo “Doo Good” year-long initiative kicked off in April with a Save the Environment theme timed around Earth Day. This summer, it sheds a light on the effort to Fight Hunger and will focus on Animal Welfare in the fall. In partnership with generationOn, the youth division of Points of Light, the “Doo Good” initiative continues to spread the positive “Doo Good” message by offering parents fun tools for kids to improve their communities and funding new Kids Care Clubs in 35 cities around the country to kick-start their local efforts.