Back back Created with Sketch.

Scooby-Doo Inspires Kids to ‘Doo Good’

Cause Marketing  / Posted on April 26, 2018

This month, Scooby-Doo and the Mystery Inc. gang are inspiring more meddling kids and their parents to ‘Doo Goo’. We partnered with generationOn, the youth division of Points of Light, to launch the Scooby-Doo ‘Doo Good’ campaign, a pro-social initiative infused with creativity to mobilize kids and their parents to band together and create change in their local communities.

By channeling the spirit of Scooby-Doo and his playful approach to solving problems, our ‘Doo Good’ campaign will focus on three key initiatives throughout the year: Save the Environment, Fight Hunger and Animal Welfare.

With a character like Scooby-Doo that parents love and kids can relate to, this is an invaluable connection when looking for ways to make something meaningful for today’s kids.
Maryellen Zarakas, Senior Vice President of Franchise Management & Marketing, WBCP

Through the dedicated platform,, parents and their meddling kids can download toolkit guides, motivational materials and rewarding badges to encourage and engage the next generation of socially-conscious fans with hands-on service projects.

To kick off the ‘Doo Good’ campaign, we partnered with a wellness non-profit organization Enrich LA to beautify a local underserved school while tackling the mystery of our first initiative, Save the Environment.

To inspire your meddling kids to ‘Doo Good’ with Scooby-Doo, click here.