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DC Super Hero Girls Teams Up With Girl Scouts

Cause Marketing  / Posted on October 3, 2018

DC Super Hero Girls has teamed up with Girl Scouts of the USA (GSUSA) to inspire and foster the next generation of female entrepreneurs.

This year, Warner Bros. and DC Entertainment will collaborate with GSUSA to foster the female leaders of tomorrow through the 2019 Cookie Pro contest. Using the power of the DC Super Hero Girls, the contest will inspire Girl Scouts to be smart and courageous as everyday Super Heroes. It will also highlight and reward exceptional cookie bosses who take the lead, set high goals for themselves, bring positive change to their communities, and learn valuable entrepreneurial skills.

“The Girl Scout Cookie Program gives girls the unique opportunity to build their entrepreneurship skills starting as young as five,” said GSUSA CEO Sylvia Acevedo. “These skills prepare them to succeed in school and their future careers. We’re thrilled that Warner Bros. and DC Entertainment are investing in the future female leaders of our country and helping us acknowledge and reward some of our top entrepreneurs with a unique experience they can only have through Girl Scouts.”

In 2018, close to 25,000 Girl Scouts in all grade levels and from all backgrounds participated in the Cookie Pro contest, and in 2019, that number is expected to double.  As part of this year’s contest, twenty-four cookie pros will win the Cookie Entrepreneur Experience, that features a trip to California, meet-and-greets with Studio business leaders, a special recognition event, and an exclusive tour of Warner Bros. Studios with a behind-the-scenes look at DC Super Hero Girls.

DC Super Hero Girls’ characters inspire girls to be creative, courageous, and inventive, and the cookie pros share these characteristics,” said Pam Lifford, president of Warner Bros. Consumer Products. “We believe that having role models and developing leadership skills at an early age is essential to creating the female leaders of tomorrow, and we’re thrilled to collaborate with Girl Scouts to support girls everywhere.”

Like Girl Scouts who embody the G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™  spirit, the DC Super Hero Girls portray strong, brave and fierce girls who handle challenges together and help their community.  Through this collaboration, Warner Bros. and GSUSA hope to inspire girls to effect positive change, harness their creativity and discover their potential.

To learn more, visit the Girl Scouts Cookie Pro Contest page.